Currys and PC World unveil a 2-in-1 Superstore in Canterbury

20 Apr 2010

- 5 new jobs created for local area
- UK's biggest electrical retailer in the south east
- Over 4,300 products under one roof

Currys and PC World, the UK's leading electrical retailers, will open the doors to a brand new joint Superstore in Canterbury on 23rd April 2010. The 2-in-1 store has created 5 new jobs in the local area and offers Canterbury residents the biggest electrical shopping destination in the area. 

The 20,000 square foot new Superstore provides the best of both brands under one roof, making shopping for electricals a much simpler and more enjoyable experience for customers. The new store will offer the widest ranges and best selection of electricals from both Currys and PC World ensuring a better shopping experience for customers.

The new joint Superstore showcases over 4,300 products including a huge range of TVs, over 50 digital camera SKUs, and over 50 MP3/4 players including brands such as Apple and Archos. There are various styles of fridges and freezers to suit every need and a massive range of netbooks, laptops and PCs for sale throughout the store.

To celebrate the opening, the retailer will be running a weekend of exclusive offers from Fri 23rd April to Sunday 25th April. Thousands of savings, with up to 50% off on selected items, will be available for customers across the store and throughout the weekend.

The new 2-in-1 Superstore offers customers a 'hands-on' product experience coupled with extended product ranges, which is designed to meet all technology needs. This Superstore has a huge selection of interactive 'play tables' allowing customers to pick up, turn on and test out a wide range of products before they purchase including premium brands such as Apple, Bose, Siemans, Liebherr, Bosch, Miele and more.

Also in-store will be PC World's first dedicated Apple area offering excellence in computing, as well as an interactive gaming zone, a specialised Microsoft Windows section, a HiFi studio and a Lexmark experience zone.

The Currys and PC World Canterbury Superstore will additionally have a dedicated TechGuys service desk enabling shoppers to benefit from expert technical support and a specific PC World Business area, supplying equipment and software for small businesses customers.

Other services available at the Superstore will include: Next Day Delivery service, which gives customers the option to choose when they have their product delivered within a three hour time slot, the award-winning WEEE recycling scheme and the option to reserve goods online for collection in-store.

Mike Gee, Store Manager, comments: "The new 2-1 Superstore in Canterbury brings together the best from both Currys and PC World and offer shoppers a great range of consumer electronics. The store opening is also a boost to the local economy with 5 new jobs created."

"As the biggest electrical shopping destination in the area, customers will be greeted by an exciting, fun and interactive in-store experience where they can test out and play with products and get impartial advice from store colleagues. Whether you're tech-savvy or need a bit more advice with your purchases, the staff will be on hand to make sure you get the most out of your visit."

The Canterbury store colleagues have all taken part in a new training programme; specifically designed by the retailer, to ensure they can offer customers help and advice to enable them find the right solution to their individual needs and technology requirements.  As well as improved customer service and a new in-store experience, Currys and PC World remain committed to giving customers the best priced electrical goods.

The Canterbury Forge 2in1 Superstore is part of an ongoing Currys and PC World refurbishment program across the country.
Mike added: 'The Canterbury Superstore will offer an unbeatable combination of value, choice and service and will be the number one destination for electrical products in South East England."

- Ends -

For further information please contact:
Kat McGettigan
Talk PR
020 7544 3804
Kat.mcgettigan@talkpr.com

Anina Castle
Head of Consumer PR
anina.castle@dsgiplc.com

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